Inc. Tanc., Arkansas’s business “Think Tank,” was initiated to answer the need for richer marketplace information. Arkansas Business, the state’s leading business journal, partnered with MarketSearch for a
co-branded survey effort of the Arkansas business community to fill this information gap.
The Inc. Tanc premier web survey launched Jun. 4, 2008, and ran through Jun. 30, 2008. In entirety, 23 questions were developed for survey participants to answer by multiple choice and fill-in-the-blank.
Arkansas specific issues set Inc. Tanc apart from other economic surveys because it was designed exclusively for Arkansas and fueled by the voice of Arkansas key decision makers. The media makes national economic news available on a day-to-day basis, but how often do Arkansans get to hear what our own business experts are saying about our own economy?
Inc. Tanc has defined the state marketplace in an assortment of distinct marketplace niches, including potential growth for online ad revenue, health insurance policy coverage by employers, future staff count expectations, revenue expectations, staff recruitment sources, wage/salary expectations, percentage of wireless telephone service reimbursement by employers, overall top of mind economic concerns and strategic investment potential.
Ultimately, Inc. Tanc is an economic thermometer. Because the Inc. Tanc surveys will be fielded quarterly, the Arkansas marketplace will be monitored for change by a consistent source that is powered by the key Arkansas decision makers. Inc. Tanc findings are timely, specific and directly relevant to every Arkansan with any interest in our state economy and where it’s headed.
The Inc. Tanc process out-performs other methods because of its specificity, high response rate, flexibility, timeliness, low cost and simplicity. Fact-based decisions begin with holistic consumer knowledge, whether a business’s consumers are entrepreneurs, readers, runners or chefs. Call us today to find out how Inc. Tanc can become your own “Think Tank” and direct your business the same direction that your marketplace is demanding.