Though MarketSearch will design a study specific to each client's needs, some of the methodologies MarketSearch employs include:

• Appreciative Inquiry: A unique qualitative method to discern brand essence
• Focus Groups: Identify emotional and rational motivators, understand decision making processes
• Structured-Activity Focus Groups: Discern emotional and rational motivators, emotional and subjective associations and affiliations
• Phenomenology: Reveal organizational behaviors that elicit desired outcomes
• Ethnography: Discern cultural motivators in product choice and use
• One-on-One Interviewing: Targeted toward identified information needs
• Participant and Non-participant Observation: Assess culture and track communication networks
• Mystery Shopping: Assess service and training outcomes as well as point-of-sale marketing effectiveness, etc.
• Intercept Interviews: Test advertising concepts, point-of-sale marketing, shopping routines and habits
• Survey Research: Understand awareness, attitudes and usage and project it across a specified population
• Q Methodology: Understand how customers prioritize their needs
• Exit Interviewing: Third-party examination of employee leave-taking motivators