Marketing Studies

• Customer Satisfaction and Loyalty
• Image and Reputation
• Strategic Positioning
• Brand Essence
• Customer Expectations and Organizational Behavior
• Mystery Shopping

Advertising Studies

• Awareness, Attitude and Usage
• Benchmarking and Tracking
• Concept Development and Testing

Public Relations Research

• Organizational-Public Relationship Assessment
• Communications Auditing

Organizational Development Studies

• Values Assessment in Managed-Change Situations
• Corporate Culture Assessment
• New-Employee Socialization Assessments and Employee Exit Assessments